Federal Media reaches 10 million users across its digital media network
Medios Federales, the leading company in technological and monetization solutions for digital media, celebrates a new milestone in its growth: its media network reached 10 million unique monthly users and 35 million monthly visits. This achievement reaffirms Medios Federales' role in transforming the digital media industry in Latin America.
Since its founding more than two years ago, Medios Federales has established itself as a strategic partner for small and medium-sized digital media outlets, both local and regional. With a presence in seven countries (Argentina, the United States, Paraguay, Bolivia, Chile, Ecuador, and Colombia), and a network that exceeds 70 partner media outlets, the company has positioned itself as a benchmark in the integration of advanced technology and effective monetization strategies.
Its recent expansion in Colombia, thanks to the agreement with El Nuevo Siglo, marks a new chapter in its mission to empower local and hyperlocal media outlets.
“Reaching 10 million unique users is a testament to the positive impact we are generating in the digital market,” says Lisandro Conticello, CEO of Medios Federales. “This achievement not only reflects our commitment to partner media outlets, but also our ability to offer innovative and effective technological solutions that allow our partners to grow and compete fairly in an increasingly challenging environment”.
Medios Federales has been able to respond to the crisis facing the digital media industry, especially for smaller players. With an offering that includes a high-quality ad server, an advanced video player, national-level sales services, and access to international monetization sources, the company has become an essential ally for media outlets seeking to optimize their operational capacity and reach their full commercial potential.
POWERFUL PLATFORMS
One of the great benefits of Medios Federales is its partnership with platforms that provide services to the leading media companies around the world, making it possible to bring small and medium-sized publishers solutions they could not reach on their own
An ad server like Equativ's; technologies like those of Showheroes or Retargetly; monetization sources such as Criteo, Google, RichAudience, Teads and Sovrn, among others; and editorial products such as those of Outbrain, Exco, and Footballco are a sample of the various platforms integrated by the company.
So far, Medios Federales has managed to integrate more than 15 international platforms through the Header Bidding protocol, thus generating a quantitative and qualitative leap in the revenues of its affiliates.
AFFILIATE MEDIA
Medios Federales' commercial solution is the spearhead of the ecosystem. Affiliate media outlets multiply their channels and revenue sources by four; and at the same time improve and enhance their revenue and the agreements they already have in direct sales.
In that sense, by using Medios Federales' technology, media outlets boost and optimize their own sales, managed by themselves and their own executives: local businesses, retailers, regional companies, etc.
Ad spaces not sold locally, through the company's network, enter programmatic markets (high-complexity, technology-driven markets) for later resale. At the programmatic level, Medios Federales uses the world's most advanced protocol: header bidding. This allows publishers to be integrated into the platform economy and connect their ad spaces to dozens of markets (in real time).
Likewise, Medios Federales generates major business deals with international and national companies and advertisers, agencies, and media centers (programmatic deals and direct agreements). Associated media outlets also benefit, month by month, from these deals in proportion to the impressions they put into play.
ADVERTISERS
Medios Federales benefits not only its affiliates, but also advertisers, who can distribute their campaigns in an ecosystem specialized in digital, local, and hyperlocal media.
Agencies and brands have access to exclusive inventory without intermediaries; national reach in audited, local, and relevant environments; audiences with very low duplication; direct and/or programmatic transactions (PMPs – open market); multiple formats; and personalized support.
For more information about Medios Federales and its services, visit www.mediosfederales.com or contact them via email at contacto@mediosfederales.com.