Medios Federales strengthens its presence in Peru with the addition of new local, regional, and specialized media outlets
Medios Federales continues to accelerate its growth in Latin America and consolidates its expansion in Peru with the incorporation of new local, regional, and specialized digital media.
This progress is part of a regional strategy aimed at connecting brands, agencies, and advertisers with real audiences in trusted editorial environments, with deep local roots and segmentation capabilities.
In a context where digital communication demands increasing proximity, credibility, and knowledge of communities, Medios Federales has been building a network that integrates independent media, digital natives, regional portals, and specialized platforms of high editorial value.
Peru represents a key market within this expansion. Its territorial, cultural, economic, and productive diversity makes it a strategic country for developing a media network capable of connecting campaigns with different communities, cities, and regions.
In this new stage, media of great relevance in different areas and verticals of the Peruvian digital ecosystem are joining the Medios Federales network:
La Lupa, from Ica, is an independent digital media specialized in news, politics, public management, and investigative journalism. Born as a university project in 2011, it has consolidated itself as one of the leading digital native media in southern Peru, with a strong focus on citizen oversight and information verification.
Market News, from Lima, is a digital media focused on marketing, communications, leadership, technology, entrepreneurship, and business. Its editorial proposal is oriented toward entrepreneurs, SMEs, professionals, and companies interested in trends, knowledge, and success stories from the business ecosystem.
Perú Retail, also based in Lima, is one of the main media outlets specialized in retail, mass consumption, commerce, and distribution channels in Latin America. In addition to its digital and print content, it develops studies, events, training sessions, and forums aimed at executives and companies in the sector, with a presence in Peru, Ecuador, and Bolivia.
Cusco Post, from Cusco, is a regional digital media dedicated to covering news in Cusco and southern Peru. It publishes information on political affairs, economy, tourism, culture, and regional development, with special attention to issues that impact the population of Cusco.
Caxa.pe, from Cajamarca, is a digital media focused on regional news, events, tourism, culture, history, sports, and festivities. Its coverage prioritizes the reality of Cajamarca and its provinces, becoming a platform for local dissemination and promotion of the region's cultural heritage.
Along with Caxa.pe, other digital projects linked to the group are also incorporated: Chilete.pe, oriented toward news and events of the Chilete district and its surroundings; DPeru.pe, a consolidating platform dedicated to news, events, tourism, and content about Peru as well as national and international information; and Qtal.pe, focused on content, events, entrepreneurs, productivity, and well-being.
The incorporation of these media reinforces Medios Federales' mission of building a diverse, federal, and Latin American network where each media outlet retains its editorial identity while simultaneously accessing new commercial, technological, and monetization tools.
For advertisers and agencies, this expansion represents a concrete opportunity to reach more segmented audiences, in local and specialized contexts, with high-quality inventory and more trusted environments. For the media, it means being part of a regional network that boosts their development, expands their commercial opportunities, and accompanies them in their digital growth.
This growth in Peru also deserves special recognition for Dayan Torres Félix, Regional Head of Medios Federales, whose work has been key to the development, expansion, and consolidation of our network in the country.
Her ability to build trusting relationships with local, regional, and specialized media, identify strategic opportunities, and accompany each integration with a professional and close perspective has been fundamental for this stage of growth.
We also want to give special thanks to Mariela Delamata, Chief Operating Officer, and Sebastián Gaido, CTO of Medios Federales, for the tremendous work they have been doing to accompany each of these media from a technological, operational, and integration perspective.
Their commitment allows every media outlet that joins the network to access better tools, technical support, monetization solutions, and digital capabilities that strengthen their development and boost their growth.
Thanks to Dayan's regional leadership and the operational and technological support of Mariela and Sebastián, Medios Federales continues to expand its presence in Peru, adding media of enormous editorial value and strengthening our mission to connect campaigns with every community in an agile, direct, and scaled manner.
With this new stage, Medios Federales reaffirms its commitment to the development of local, regional, and specialized media in Latin America, promoting a more collaborative, sustainable ecosystem that is connected to the real audiences of each territory.