Medios Federales joins IAB Argentina to strengthen the digital advertising industry
The advertising solutions company for regional, local and hyperlocal media joins the country's most important organization in the online advertising industry.
As part of its expansion plan in Argentina, Medios Federales, the technology, monetization, advertising and publishing services company for digital media in the region, announced its integration into the Interactive Advertising Bureau (IAB) Argentina.
Medios Federales stands out for its extensive network, which spans more than 70 regional, local and hyperlocal media outlets in seven countries: Argentina, United States, Chile, Ecuador, Paraguay, Bolivia and Colombia, reaching a vast ecosystem of more than 10 million users. This alliance with IAB Argentina, the leading organization in the online advertising industry in the country, promises to further enhance its reach and capacity to offer innovative solutions in the field of digital advertising.
The IAB, founded internationally in 1996, has become an essential reference for the development and regulation of the online advertising market worldwide. With more than 500 participating companies in the United States alone and a presence in the main markets of Latin America, Europe, Asia and Oceania, the IAB promotes best practices and standards in digital advertising, as well as research and education in the sector.
In Argentina, the IAB was established on April 17, 2001, with the participation of 22 leading companies in the country's online advertising industry. Since then, IAB Argentina has brought together various players in the digital ecosystem, including internet content publishers, advertisers, advertising agencies, media agencies, ad networks, research and auditing firms, interactive agencies, technology companies, and other organizations committed to the development of online marketing and advertising.
The incorporation of Medios Federales into IAB Argentina promises to further enrich the exchange of knowledge and experiences within the industry, as well as drive sustainable growth in the digital advertising sector in the region.