New strategic alliance: Medios Federales + Dentsu

New Strategic Alliance: Medios Federales + Dentsu

Medios Federales joins Dentsu's media planning, taking a new step in its growth and the expansion of its proposal for advertisers. This new commercial alliance with Dentsu, one of the leading global communication, media, and digital transformation companies, represents an opportunity to continue bringing the federal network closer to new brands and agencies.

The agreement strengthens Medios Federales' ability to connect brands with local and regional audiences through a digital media network with a presence in different parts of the country. In this way, federal coverage becomes a tool for developing strategies that take into account the particularities of each territory.

For advertisers, this alliance opens up new possibilities to develop more segmented, scalable, and relevant campaigns, combining the reach of a federal network with the knowledge and closeness provided by local media. The objective is to facilitate strategies capable of connecting with different audiences according to their contexts and territories.

The incorporation of Medios Federales into Dentsu's media planning also represents a new link within the ecosystem of partners and publishers we work with to continue developing advertising solutions. A collaboration that combines scale, technology, and a truly federal perspective.

We celebrate this new beginning and welcome Dentsu as part of our partner network. We keep growing to expand communication opportunities for brands and strengthen the bond between advertisers, media, and audiences across the country.

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